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NPERS Step Forward Awards Whole Foods Market Skinergies & Nazelie Cicada Art Prints Freelance
About Resumé
Whole Foods Market

My job as a Store Artist for Whole Foods Market involved creating and installing signage throughout my store. The size and scope of these projects ranged from small scale price tags that were adjusted bi-weekly, to seasonal overhead signage, to evergreen menus and department chalkboards.

All signage was created with careful attention to Whole Foods Market's design toolkit and brand standards, with small flourishes added to complement interior design of my store. Showcased below are highlights of the printed signage and hand-lettered chalkboards I worked on during my time at Whole Foods.

Role
Store Artist- Gaithersburg, MD

Years
2017-2018

Tools
Adobe Illustrator & Photoshop, Zig Posterman Markers

Role
Store Artist

Years
2017-2018 		Tools
Adobe Illustrator & Photoshop, Chalk Markers


My job as a Store Artist for Whole Foods Market involved creating and installing signage throughout my store. The size and scope of these projects ranged from small scale price tags that were adjusted bi-weekly, to seasonal overhead signage, to evergreen menus and department chalkboards.

All signage was created with careful attention to Whole Foods Market's design toolkit and brand standards, with small flourishes added to complement interior design of my store. Showcased below are highlights of the printed signage and hand-lettered chalkboards I worked on during my time at Whole Foods.

Printed Signage

My printed signs were designed using Adobe Illustrator, printed on adhesive vinyl, and mounted on chalkboards or installed as wraps.

The patterns featured throughout this signage were designed to match the patterns found on wood frames displayed throughout my store.

Chalk Signage

My chalk signs were created using chisel-tipped chalk markers and a t-square ruler. The lettering was done according to the Whole Foods Market hand-lettering style guide, accompanied by my own illustrative elements.

These pieces rotated regularly to reflect seasonal specials and weekly sales.


haydenroyanna@gmail.com

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haydenroyanna@gmail.com